A CLOSER LOOK
Fadjar
Free in Every Fit.
01 / THE STORY
A beginning of my own
Fadjar carries my last name and echoes fajar, the Indonesian word for dawn. For me, it marks the beginning of creating something of my own.
I started with a simple wish: to make clothes I loved wearing, both for how they looked and how they felt. Through Fadjar, I explore how comfort and self-expression can come together—so you can feel at ease while feeling like yourself.
The Fadjar label
The collection
THE COLLECTION / SCROLL HORIZONTALLY →
Look 01
Look 02
Look 03
Look 04
Look 05
03 / THE STORY
Shared in real time
I introduced my designs through livestreams, sharing the ideas behind each piece and responding to viewers in real time. All samples sold out, and Fadjar received over 500 preorders across e-commerce platforms.
One livestream: RMB 16,334 · 120+ items · 90+ buyers · 90 minutes